Attention: Working Professionals Over 40 Who Want to Know Their Real Cardiac Risk

85% of Adults Over 45 Are Living With Unaddressed Cardiac Risk. Most Don’t Know It.

The Heart Smart & Longevity Panel goes beyond standard blood tests to give you a complete, clinical picture of your cardiovascular health — and a clear path forward.

Valued at $497 including your complimentary Heart Smart Diagnostic Call

YOUR LAST BLOOD TEST DIDN’T TELL YOU WHAT YOU ACTUALLY NEEDED TO KNOW.

Most adults over 40 have never had a full cardiac risk assessment.

Not because their doctor doesn’t care. But because the standard blood test wasn’t designed to catch the early warning signs. It was designed to flag what’s already gone wrong.

So they go about their lives — eating reasonably well, exercising when they can, assuming that if something serious was happening, someone would have told them by now.

And that assumption is exactly what Dr. Ross Walker has spent over 40 years trying to change.

Because cardiac risk doesn’t wait for symptoms. It builds quietly, across years, in markers that a routine blood test will never pick up.

By the time most people find out, they’re not getting a heads up — they’re getting a diagnosis.

The Heart Smart & Longevity Panel exists for the people who want to know before it gets to that point.

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HEART DISEASE DOESN’T ANNOUNCE ITSELF. THAT’S THE PROBLEM.

Heart disease is the leading cause of death in Australia. But the majority of people who develop it had no idea it was coming.

That’s not because the signs weren’t there. It’s because nobody looked for them.

Standard testing checks total cholesterol, LDL, and triglycerides. That’s it. And while those numbers have their place, they leave out the markers that researchers now know are far more predictive of cardiovascular events.

Apolipoprotein B tells you how many cholesterol-carrying particles are actively moving into your artery walls — a far more accurate measure of plaque risk than LDL alone.

Lipoprotein(a) is a genetically inherited risk factor that raises your chance of a cardiac event independently of everything else — and is almost never included in routine testing.

CRP reveals whether low-grade inflammation is present — one of the strongest independent predictors of heart disease.

Homocysteine tracks a metabolic process that, when dysregulated, directly accelerates arterial damage.

Apolipoprotein A1 and full lipid studies complete the picture of how your body is actually managing cardiovascular risk right now.

These aren’t obscure markers. They’re the ones cardiologists order when they want the full picture.

Now you can access the same assessment — without waiting for a referral.

OVER 40 YEARS. 80,000 PATIENTS. ONE MISSION.

Dr. Ross Walker has spent more than 40 years as one of Australia’s most respected practising cardiologists.

He has seen first hand what happens when cardiac risk goes undetected. He has also seen what happens when people get ahead of it — when they have the right data early enough to make meaningful changes before a crisis forces their hand.

That’s why he built the Heart Smart approach. Not as a fear-based programme, but as a clinically grounded system that gives people the information they need to make real decisions about their cardiovascular health.

Over four decades he has worked with more than 80,000 patients, authored seven books on cardiovascular health, and become one of the most trusted voices in preventative cardiology in Australia. His work has been featured on national radio, major podcasts, and global stages.

The Heart Smart & Longevity Panel is an extension of that work — a clinical assessment designed to give you the same depth of insight his patients receive, delivered clearly, and followed up with a one-on-one Heart Smart Diagnostic Call so you understand exactly what your results mean.

This is not a generic wellness test. It was built by a cardiologist who believes that access to real cardiovascular data should not require a hospital visit.

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WHAT CARDIOLOGISTS TEST FOR — THAT GPs RARELY ORDER.

The Heart Smart & Longevity Panel

A clinical cardiovascular assessment that tests the markers most GPs never order.

Apolipoprotein B (ApoB)

measures the number of atherogenic lipoprotein particles in the blood, including LDL-related particles that can contribute to plaque formation. In many people, ApoB gives a more accurate picture of cardiovascular risk than LDL-cholesterol alone.

Apolipoprotein A1 (ApoA1)

is the main protein carried on HDL particles and is involved in reverse cholesterol transport. Interpreted alongside ApoB, it can help provide a broader view of lipid-related cardiovascular risk.

Lipoprotein(a) [Lp(a)]

is a largely genetically determined lipoprotein that can increase cardiovascular risk independently of traditional risk factors. It is clinically important and is still not included in many routine lipid assessments.

High-sensitivity CRP (hs-CRP)

is a marker of low-grade inflammation and is associated with a higher risk of future cardiovascular events, even when cholesterol levels are not markedly elevated.

Homocysteine

reflects a metabolic pathway involving folate and B vitamins. Elevated homocysteine is associated with increased cardiovascular risk, although its role is generally considered a risk marker rather than a stand-alone causal driver.

Full lipid studies, including HDL and triglycerides

add important context by showing how cholesterol and other blood fats are being transported, stored, and cleared. These results help complete the overall cardiovascular risk picture.

Together, these markers provide a more detailed view of cardiovascular risk than a standard lipid panel alone, helping identify inflammation, particle number, inherited risk, and broader metabolic patterns that routine testing may miss

PLUS: YOUR COMPLIMENTARY HEART SMART DIAGNOSTIC CALL

Once your results are in, you’ll sit down with a Heart Smart consultant trained by Dr. Ross Walker to walk you through exactly what your numbers mean — in plain language, with clear direction on what to do next.

Valued at $248. Included at no extra cost.

THE PART MOST TESTING SERVICES LEAVE OUT.

Most people who get blood work done are handed a result and left to figure it out themselves.

A number on a page with a reference range doesn’t tell you what’s driving it, how urgent it is, or what to actually do about it. And by the time you get a follow-up appointment with your GP, weeks have passed and the moment to act has quietly slipped by.

The Heart Smart Diagnostic Call closes that gap.

Once your panel results are in, you’ll be booked in for a one-on-one call with a Heart Smart consultant — trained directly within the Heart Smart programme to interpret your results clearly, explain what each marker means for your personal cardiovascular picture, and help you understand where you stand.

This isn’t a sales call. It’s a clarity call.

You’ll leave knowing exactly what your results mean, which markers need attention, and what a realistic path forward looks like — whether that’s lifestyle changes, further investigation, or a structured programme built around your results.

For people who want to go further, your consultant will also walk you through the Heart Smart 26-Week Challenge — Dr. Ross Walker’s clinically grounded programme designed to improve cardiovascular markers, reduce risk, and build the habits that protect your heart long term.

No pressure. No upsell tactics. Just your data, explained clearly, with a path forward if you want one.

Valued at $248. Included with every panel at no extra cost.

Male Hormone Profile

HERE’S EVERYTHING YOU GET.

Here’s everything you get:

Heart Smart & Longevity Panel — a full clinical cardiovascular assessment testing six of the most predictive cardiac risk markers available, ordered and interpreted within the Heart Smart programme built by Dr. Ross Walker. Value: $249

Heart Smart Diagnostic Call — a one-on-one consultation with a trained Heart Smart consultant to walk you through your results, explain what they mean for your cardiovascular health, and map a clear path forward. Value: $248

Total Value: $497

Your Investment Today: $249

Includes your complimentary Heart Smart Diagnostic Call — valued at $248

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THIS ISN’T FOR EVERYONE.

This panel is designed for the discerning professional who understands that their health is their most valuable asset.

You’ve built a career by making informed decisions. You apply the same logic to your health — you want accurate data, expert interpretation, and a clear path forward. Not a 10-minute GP appointment and a sheet of reference ranges you have to Google yourself.

The Heart Smart & Longevity Panel is a concierge-level cardiovascular assessment. Your referral is issued within 24 hours. Your results are processed through Australia’s leading NATA-accredited laboratories. And your personal Heart Smart Diagnostic Call ensures you never have to make sense of your results alone.

For professionals who treat their health with the same rigour they bring to every other high-stakes decision — this is where that starts.

DON’T TAKE OUR WORD FOR IT.
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EVERYTHING YOU NEED TO KNOW BEFORE YOU START.

Once you purchase, you’ll receive your referral by email within 24 hours. Take it to any of Bloody Good’s 4,000+ partner collection centres across Australia — most accept walk-ins. Your blood is processed through NATA-accredited laboratories and your results are returned to your secure dashboard within 24–48 hours.

Some markers in this panel require fasting. Full preparation instructions will be sent to you after purchase. Generally this means no food for 8–12 hours prior to collection, with water permitted.

Your results are delivered to your secure Bloody Good dashboard. Your Heart Smart consultant will also have access to your results ahead of your Discovery Call so they can prepare before your session.

A trained Heart Smart consultant — not a GP or specialist. They’re trained within the Heart Smart programme under Dr. Ross Walker to understand your health goals, walk through your lifestyle, and explore whether the 26-Week Challenge is a genuine fit for you. If your results flag anything that requires medical attention, they’ll direct you to the appropriate health professional.

No. Your consultant is not a medical practitioner and will not diagnose or prescribe. The call is a conversation about your health goals and what a sensible next step looks like for you. If any results require clinical attention, you’ll be guided to follow up with your GP or a specialist.

Book for 1–3 days from today. The call focuses on your lifestyle, history, and goals — that conversation doesn’t require your results to be back first.

Yes. Bloody Good’s collection network spans 4,000+ centres nationally. You can search for your nearest location after purchase.

If any result falls outside normal range and requires urgent attention, Bloody Good’s medical team will contact you directly and advise you to follow up with your GP. Your Heart Smart consultant will also address any flagged markers during your Discovery Call.

Dr. Ross Walker’s clinically grounded cardiovascular health programme, designed to improve your key markers and build sustainable habits around your heart health. Your consultant will explore whether it’s a fit for you during your Discovery Call. There’s no obligation to join.

Yes. Your results are stored in a secure private dashboard, never shared without your consent, and protected in line with Australian privacy legislation.

No. Bloody Good operates as a direct-to-consumer platform. Your referral is issued automatically after purchase.

Bloody Good partners with over 4,000 centres across Australia including Healius, 4Cyte, Australian Clinical Labs, Sonic and Nutripath. You can search your nearest location after purchase.

Six months from the date of purchase, giving you flexibility around when you attend for collection.

Some medications can affect certain markers. Flag this during your Discovery Call and your consultant will take it into account. If you’ve recently completed a course of medication, it’s generally recommended to wait at least two weeks before testing.

This panel is designed for proactive cardiovascular assessment, not for managing active medical conditions. If you’re currently under the care of a cardiologist or specialist, discuss this assessment with them first.

No. This panel is a proactive health investment and should complement your relationship with your GP or specialist, not replace it.

Retesting is strongly encouraged, particularly if you join the Heart Smart 26-Week Challenge. Tracking your markers over time gives you a measurable picture of how your cardiovascular health is responding to the changes you make.

Yes. Both your Heart Smart & Longevity Panel and your Hormone & Vitality Panel referrals can be presented at the same centre in a single visit.

Yes. Your consultant will have access to both your cardiac and hormonal results before you speak, and your session will cover both together. Your consultant is not a medical practitioner and will not diagnose or prescribe. If either panel flags anything requiring clinical attention, you’ll be directed to the appropriate health professional.

Testosterone, thyroid function, and oestradiol all influence cardiovascular risk, energy, body composition, and metabolic health. Your consultant will walk you through both panels together and direct you to a GP or specialist if any results require further investigation.

Your call is complimentary and included with your Heart Smart & Longevity Panel. Select your preferred time below. Spots are limited.

YOU NOW HAVE A CHOICE MOST PEOPLE NEVER MAKE.

You now have a choice most people never make.

You can wait for your next routine blood test, hope the numbers come back fine, and carry on assuming that no news is good news. Most people do exactly that.

Or you can get a complete, clinical picture of your cardiovascular health today — interpreted by a Heart Smart consultant trained by one of Australia’s most respected cardiologists — and walk away knowing exactly where you stand and what to do about it.

The Heart Smart & Longevity Panel exists for people who choose the second option.

Total Value: $497 Your Investment Today: $249

Includes your complimentary Heart Smart Diagnostic Call — valued at $248

Powered by Bloody Good Tests — processed through NATA-accredited laboratories across Australia

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